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Ruben Sigala

Chief Marketing, Data & Analytics Officer

Ruben Siglala brings almost two decades of hands-on leadership experience across a wide range of disciplines including consulting, advanced analytics, and marketing — for a wide range of industries including retail, travel/entertainment, and healthcare.

Most recently, Ruben served as the President of Sigala Ventures LLC, a consultancy he founded to deliver integrated analytics, machine learning, and marketing solutions targeted towards organizations seeking to develop and scale their capabilities, and as Chief Analytics Officer and Chief Marketing Officer for Caesars Entertainment, the largest gaming and entertainment organization in the world.

Ruben has an undergraduate degree in Finance and Business from the University of Kansas, where he was a Rhodes and Marshall scholar nominee, and an MBA from Harvard Business School. He is also currently a Henry Crown Fellow with the Aspen Institute.