Privacy Policy

Well Dot, Inc. Privacy Policy

Política de privacidad >

This privacy policy (this “Policy”) was last updated on June 30, 2022.

Well Dot, Inc. (“Well” or “Us” or “our”) takes your privacy seriously, and we want you to know how we collect, use, share and protect the personally identifiable information (“Personal Information You provide on our website located at and mobile iOS and Android applications (collectively, the “Applications”) in order to facilitate Your access to health and wellness information through Well (the “Service”). It also describes the choices available to You regarding Well’s use of Your Personal Information and how You can access and update Your Personal Information. “You” and “Your” means the registered users of Well who have accessed the Applications in order to use the Services. By using or accessing the Service in any manner (which, for clarity, requires using the Applications), You acknowledge that You accept the practices and policies outlined in this Privacy Policy, and You hereby consent that Well will collect, use, and share Your Personal Information in the following ways. 

Your use of Well’s Service is at all times subject to the Terms of Service, which incorporates this Privacy Policy. Any terms we use in this Policy without defining them have the definitions given to them in the Terms of Service.  Well’s Terms of Service is available at      

  1. Your Personal Information 

Well gathers various types of Personal Information from You, as explained in more detail below, and we use this Personal Information internally in connection with our Service, including to personalize, provide, and improve our services, to allow You to set up an account and profile, to contact you, to fulfill Your requests for certain products and services, and to analyze how You use the Service. In certain cases, we may also share some Personal Information with third parties, but only as described below. 

  1. Children 

As mentioned in Well’s Terms of Service, Well does not knowingly collect or solicit Personal Information from anyone under the age of 13. If You are under 13, please do not attempt to register for the Service or send any Personal Information about Yourself to us. If we learn that we have collected Personal Information from a child under age 13, we will delete that information as quickly as possible. If You believe that a child under 13 may have provided us personal information, please contact us by: (a) sending an email to:, or (b) sending a letter via US Mail to: Well Dot, Inc., 419 W Franklin Street, Chapel Hill NC 27516. 

  1. Health Insurance Portability and Accountability Act

Under a federal law called the Health Insurance Portability and Accountability Act of 1996 and related implementing regulations, all as amended from time to time (collectively “HIPAA”), some of the demographic, health and/or health-related information that Well collects as part of providing the Service may be considered “protected health information” or “PHI.” For example, some of the identifiable information Well receives about You from or on behalf of Your employer, healthcare specialists, professionals, providers (including, without limitation, Your health insurance provider), or organizations (“Providers”) may be PHI. HIPAA provides specific protections for the privacy and security of PHI and restricts how PHI is used and disclosed. We may only use and disclose Your PHI in compliance with HIPAA and as permitted pursuant to the agreements between us and the Providers.

  1. Dependents 

As noted in Well’s Terms of Service, if You meet the eligibility requirements as established by Well, You may sign up to become a registered user of the Service.  If you are a registered user of the Services, You may invite a legal dependent over the age of 18 to create an account (such as a parent, spouse, family member or other legal dependent). By inviting this person to create an account, You confirm that this person meets the eligibility requirements to create an account.  If your employer or a third party is providing Well to you, you may invite such a dependent to create an account only if permitted by Your employer or the third party. 

If Well creates any reports for such dependents who You invite to create an account, those reports are only accessible to the dependent who created the account. For the avoidance of doubt, Well does not knowingly permit children to set up an account or add information to an account without parental or legal guardian consent and supervision.

  1. How Well Collects Personal Information

Personal Information that You Provide to Us

Well may collect the following Personal Information about You when You provide such information directly to Us.  For example, through the registration process and/or through Your account settings, Well may collect Personal Information such as the following:

  • Contact Information (first and last name, email address, mailing address, phone number)
  • Social security number
  • Demographic information (such as age, education, gender) 
  • Financial or payment information
  • Health or medical Information 
  • Anything You upload or choose to share, which can include Personal Information if You include Personal Information in such content

Please note that certain information may be required to register with us or to take advantage of some of our features.  

Information Collected Automatically

Whenever You interact with our Service, we automatically receive and record information on our server logs from Your browser or device, which may include the following: 

  • IP address
  • Device identifiers and information
  • Web browser information
  • Page view statistics
  • Browsing history
  • Usage information
  • Transaction information (e.g. transaction amount, date and time such transaction occurred)
  • Cookies and certain other tracking technologies (e.g. web beacons, pixel tags, SDKs, etc.) – for more information, see below. 
  • Location information (e.g. IP address, zip code) including geolocation/GPS data – for more information, see below. 
  • Log data (e.g. access times, hardware and software information)

Geolocation Data:  If You are accessing the Service from a mobile device or through our mobile application, You may be asked to share Your precise geolocation information with us so we can customize Your experience on the Service. We will ask You to opt-in before we use geolocation information to identify Your precise location. If You agree to such collection, in most cases, You will be able to turn off such data collection at any time by accessing the privacy settings of Your mobile device and/or through the settings in our mobile application. 

Cookies:  We use cookies and similar technologies such as pixel tags, web beacons, clear GIFs, and JavaScript (collectively, “Cookies”) to enable our servers to recognize Your web browser and tell us how and when You visit and use our Service, to analyze trends, learn about our user base and operate and improve our Service. Cookies are small files – usually consisting of letters and numbers – placed on Your computer, tablet, phone, or similar device when You use that device to visit our Service. We sometimes combine information collected through Cookies that is not Personal Information with Personal Information that we have about you, for example, to tell us who You are or whether You have an account with us.  We may also supplement the information we collect from You with information received from third parties. 

Well uses Local Storage, such as HTML5, to store content information and preferences. Various browsers may offer their own management tools for removing HTML5. 

Our service providers, including but not limited to rewards program providers, may also transmit cookies to Your browser or device in certain situations, such as when click on a link to a third party website or service.  This Privacy Policy does not cover the use of cookies by any third parties, and we aren’t responsible for their privacy policies and practices.  Please be aware that cookies placed by third parties may continue to track Your activities online even after You have left our Services, and those third parties may not honor “Do Not Track” requests You have set using Your browser or device. 

You can decide not to accept Cookies. One way You can do this is through Your internet browser’s settings. Most browsers have an option for turning off the Cookie feature, which will prevent Your browser from accepting new Cookies, as well as (depending on the sophistication of Your browser software) allow You to decide on acceptance of each new Cookie in a variety of ways. You can also delete all Cookies that are already on Your computer. If You do this, however, You may have to manually adjust some preferences every time You visit a site and some Services and functionalities may not work. 

To explore what Cookie setting are available to you, look in the “preferences” or “options” section of Your browser’s menu.  To find out more information about Cookies, including information about how to manage and delete Cookies, visit

We collect information stored on your mobile device, including in other applications. This may include health, fitness, and wellness information. In particular, we may collect information through your HealthKit and Health Records applications. This data will be used only to provide and improve our services and will not be used or shared with third parties for marketing purposes.

We use Google Analytics, a web analysis service provided by Google Inc. (“Google”) which is based on cookies technologies. The information generated by the cookie is usually sent to a Google server in the USA, where it is stored. On behalf of Well, Google will use the generated information to evaluate Your use of the Site, to compile reports on Site activities, and to provide the Site operator with additional services connected with Site and Internet use. The IP address transmitted by Your browser in connection with Google Analytics is not collated with other data by Google. To opt out of being tracked by Google Analytics across all websites visit

We use Facebook Pixel, a web analytics and advertising service provided by Facebook Inc. (“Facebook”) on our Website. With its help, we and our customers can keep track of what users do after they see or click on a Facebook or Instagram advertisement, keep track of users who access our Website or advertisements from different devices, and better provide advertisements to our target audiences. The data from Facebook Pixel is also saved and processed by Facebook. Facebook can connect this data with your Facebook or Instagram account and use it for its own and others advertising purposes, in accordance with Facebook’s Data Policy which can be found at Facebook Pixel is NOT used to keep track of activities you may perform in our application.  Please click here if you would like to withdraw your consent for use of your data with Facebook Pixel

Information may be gathered through tracking users’ activities across time and unaffiliated properties. To accomplish this, Well or our service providers may deliver Cookies, including a file (known as a “web beacon”) to You through the Service. Web beacons allow third parties to provide anonymized, aggregated auditing, research and reporting for us and for our service providers. 

Information We Receive From Third Party Sources

Some third parties such as our business partners and service providers provide us with Personal Information about you, such as the following:

  • Information from our service providers:  We receive information collected by third parties about Your use of the Services. For example, we may use analytics service providers to analyze how You interact and engage with the Service, so we can learn and make enhancements to offer You a better experience. Some of these entities may use cookies, web beacons and other technologies to collect information about Your use of the Service and other websites, which may include tracking activity across time and unaffiliated properties, including Your IP address, web browser, pages viewed, time spent on pages, links clicked and conversion information. Third parties may also help us provide You with customer support, and provide us with information so that we may help You use our Service.
  • Account information for third party services: If You provide Your third-party account credentials to us or otherwise sign in to the Service through a third party site or service, You understand some content and/or information in those accounts (“Third Party Account Information”) may be transmitted into Your account with us if You authorize such transmissions, and that Third Party Account Information transmitted to our Services is covered by this Privacy Policy; for example, information from Your public profile, if the third party service and Your account settings allow such sharing. The information we receive will depend on the policies and Your account settings with the third party service.
  • Information from Providers and Your Employer: We may request from Your employer and Providers, including, without limitation, health plan or provider eligibility, claims information, Your coverage, benefit, and related information on Your behalf in order to provide the Service to you. Such requests do not include reviewing any prior authorization, referral, or medical necessity requirements.  

  1. How Well Uses Your Personal Information 

Well processes Personal Information for a variety of business purposes, including to operate, improve, understand and personalize our Services.  For example, we use Personal Information to:

  • Provide the Services to you
  • Improve the Services or add new functionality to the Services
  • Resolve problems with the Services
  • Communicate with You about the Service, including Service announcements, updates or offers
  • Provide support and assistance for the Services
  • Personalize content and communications based on Your preferences
  • Send You recommendations 
  • Create, administer and manage Your account
  • Process and fulfill any orders and send You confirmation of any orders You place 
  • Respond to user inquiries and customer service requests 
  • Fulfill user requests 
  • Comply with our legal or contractual obligations
  • Resolve disputes
  • Protect against or deter fraudulent, illegal or harmful actions
  • Enforce our Terms of Service 

As noted above, we may communicate with You if you’ve provided us the means to do so. For example, if you’ve given us Your email address, we may send You promotional email offers on behalf of other businesses or email You about Your use of the Service, but in any event, only to the extent permitted by applicable law.  Also, we may receive a confirmation when You open an email from us. This confirmation helps us make our communications with You more interesting and improve our services.  If You do not want to receive communications from us, please indicate Your preference by emailing us at

Additionally, we may use Personal Information and other information about You to create anonymized and aggregated information, such as de-identified health information, de-identified demographic information, de-identified location information, information about the computer or device from which You access our Services, de-identified statistics and other performance information related to the Services or other analyses we create (“Analytics”). Analytics are not Personal Information or PHI, and we may use such information in a number of ways, including research, internal analysis, analytics, and any other legally permissible purposes.  We may also share Analytics with third parties for their purposes.

  1. How Well Shares the Personal Information it Receives 

We will only share Your Personal Information with third parties in the ways that are described in this Privacy Policy. We do not sell Your Personal Information to third parties.

Service Providers 

We may provide Your Personal Information to vendors and third party service providers who work on our behalf and help Us to provide the Services. Some of these service providers may include: 

  • Providers of data and other information
  • Providers of rewards programs
  • Marketing and Advertising Service Providers 
  • Payment processors
  • Fraud prevention service providers
  • Analytics service providers
  • Staff augmentation and contract personnel 
  • Hosting service providers
  • Location service providers
  • Telecommunications service providers

Information Shared at Your Request

We also share Personal Information when necessary to complete a transaction initiated or authorized by You or provide You with a product or service You have requested.  In addition to those set forth above, these parties also include:

  • Third party business partners who You access through the Service
  • Other parties authorized by You or with Your consent, including, for example, the clinician treating You or one of our business partners in connection with rewards services or Providers, such as Your health care provider.  

     We may also disclose Your Personal Information:

  • As required by law such as to comply with a subpoena or similar legal process.
  • As necessary to enable any of our Business Associates to perform certain functions for us pursuant to a Business Associate Agreement or as necessary for Well to perform its functions for a Covered Entity pursuant to a Business Associate Agreement. 
  • When we believe in good faith that disclosure is necessary to protect Our rights, protect Your safety or the safety of others, investigate fraud, or respond to a government request.
  • If Well is involved in a merger, acquisition, or sale of all or a portion of its assets, You will be notified via email and/or a prominent notice on our Web site of any change in ownership or use of Your personal information, as well as any choices You may have regarding Your personal information.
  1. Third Party Websites and Applications 

Our Applications may include links to other websites whose privacy practices may differ from those of Well. If You submit Personal Information to any of those sites, Your information is governed by their privacy policies. We encourage You to carefully read the privacy policy of any website You visit.

  1. Security

Well takes commercially reasonable measures to protect personal information from unauthorized access, alteration, or destruction; maintain data accuracy; and ensure the appropriate use of personal information. When we collect personal information directly from You and when You enter sensitive information on our forms, we encrypt the transmission of that information using transport layer security technology (TLS) to encrypt the transfer of data. We follow generally accepted industry standards to protect the personal information submitted to us, both during transmission and once we receive it. No method of transmission over the Internet, or method of electronic storage, is 100% secure, however. If You have any questions about security on our Site, You can contact us at

  1. Access to Personal Information and Data Retention

In some cases, if You have an account with us, You will be able to change Your password and update the Personal Information that You provide to us, such as address, contact information, and health information by going to the settings page of Your account.  

The Personal Information You can view, update, and delete may change as the Services change. If You have any questions about viewing or updating such information we have on file about you, please contact us at

Under California Civil Code Sections 1798.83-1798.84, California residents are entitled to ask us for a notice identifying the categories of Personal Information which we share with our affiliates and/or third parties for marketing purposes, and providing contact information for such affiliates and/or third parties. If You are a California resident and would like a copy of this notice, please submit a written request to:

Your account will remain active as needed to provide You services. If You wish to delete Your account, please contact, chat with a Well Guide through the App, or use the delete button contained on the membership page of the App. If You wish to retain your account but delete or update certain Personal Information we maintain about You, please contact We may not accommodate a request to delete information if we believe the deletion would violate any law or legal requirement or cause the information to be incorrect.  Some Personal Information may remain in our records after Your deletion of such information from Your account.  We will retain and use such Personal Information in compliance with our legal obligations, as well as to resolve disputes and enforce our agreements. For clarity, we may use any anonymized and aggregated data derived from or incorporating Your Personal Information after You update or delete the Personal Information, but not in a manner that would identify You personally.  

  1. Changes to Our Privacy Policy

We reserve the right to change the Privacy Policy at any time, but if we do, we will bring it to Your attention by placing a notice on the website, by sending You an email, and/or by some other means. Please note that if you’ve opted not to receive legal notice emails from us (or You haven’t provided us with Your email address), those legal notices will still govern Your use of the Service, and You are still responsible for reading and understanding them. If You don’t agree with the new Privacy Policy, You are free to reject them; unfortunately, that means You will no longer be able to use the Service or access the Applications. If You use the Service or Applications in any way after a change to the Privacy Policy is effective, that means You agree to all of the changes. 

  1. Notification: Email and Text Messages

Email and Text Messaging Services

You may choose to provide Your email address and phone number when creating an account so that we can notify You when one of our member services representatives in our contact center (referred to as a “Health Guide”) has responded.  By maintaining an account and/or not opting out of receiving information from Well, You acknowledge and agree that You may receive email or SMS text messages on Your phone or mobile device from us and/or our agents and other individuals or companies. If You no longer want to receive these communications, please contact us at

  1. Contact Information

You can contact us by mail about any privacy-related issues or questions at this address:

Well Dot, Inc., 419 W Franklin Street, Chapel Hill, NC 27516

You may email us about any privacy-related issues or questions at: