A CEO’s Las Vegas Lessons Give Health Startup New Cards to Play

Former Caesars chief Gary Loveman aims to help companies lower employee costs

Gary Loveman once got you to buy Celine Dion tickets in Las Vegas.

The former CEO of one of the biggest casino operators is now betting that the same tactics can convince you to take your blood-pressure pills.

Loveman, who left a teaching post at Harvard Business School in 1998 to run the company now known as Caesars Entertainment Corp. and more recently served as an executive at insurer Aetna Inc., has raised $25 million to create a startup that will initially provide services for large, self-insured employers that are paying the tab for their employees’ health coverage…